From Zero to Market: How PeerWise Launched Their Cybersecurity SaaS in Just 6 Weeks
Client
PeerWise
Industry
Cybersecurity
Services
Go-to-Market
About
the Client
PeerWise is a dynamic startup in the cybersecurity industry, led by Suzanne Martin, the CEO and Founder. Suzanne’s mission was to bring a game-changing cybersecurity solution to market without the long delays and high costs associated with traditional software development.
Problem
The key challenges included:
- Time to Market: PeerWise needed to launch their solution in less than six weeks to beat competitors and attract early adopters.
- Resource Constraints: They aimed to minimize the resources spent on software development to allocate more effort to content creation and marketing, the areas where they excelled.
- Scalability & Flexibility: PeerWise required a solution that could be easily scalable without the need for constant technical intervention.
Solutions
South Target designed and implemented a centralized identity management solution, focusing on the following key aspects:
# 1
Centralized
User Tracking
We built a system where all user data from across Equine Network’s platforms is stored in a single database on Azure, offering a unified view of customer activity.
# 2
Password-less Login
Implementing Auth0, we adapted a password-less login mechanism, allowing users to log in using their email or phone number with a one-time password (OTP). This enhanced security and ease of access for users.
# 3
Ongoing Improvement
Based on Real-Time Feedback
After launching in just under six weeks, we spent an additional six months improving the platform. We used feedback from real customers to tweak and refine the system, continuously improving the user experience and ensuring a product-market fit.
Results
# 1
Faster Time
to Market
PeerWise launched months ahead of schedule, allowing them to capture early feedback and refine their solution based on real-world data.
# 2
Efficient Use
of Resources
By leveraging third-party services, PeerWise saved significant development costs, which they reinvested in marketing and customer acquisition.
# 3
Increased Focus
Without the burden of building a complex software platform, the PeerWise team was able to focus on content creation and marketing efforts, directly impacting their ability to attract and retain customers.
Key
Takeaways
# 1
Rapid
Go-to-Market
PeerWise was able to launch and begin receiving valuable customer feedback in less than six weeks—something that would have been impossible with a traditional development cycle.
# 2
Scalability
By using a WordPress-based SaaS solution, PeerWise can easily scale their platform as the business grows, without having to worry about the technical complexities of backend infrastructure.
# 3
Customer-Centric
Development
Ongoing improvements based on feedback allowed PeerWise to continually enhance their platform, ensuring long-term success.
Why South Target Was the Right Choice
PeerWise needed to move fast to validate their business idea without spending excessive resources or time on development. The continued support and frequent updates provided by South Target ensured that PeerWise could iterate on their product quickly, responding to feedback and improving user experience. This flexible and responsive partnership made South Target the ideal choice for PeerWise’s rapid go-to-market strategy.
Suzanne Martin
CEO at PeerWise
On Trustpilot
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