From Zero to Launch: How PrimePro Built Two Mobile Apps in Record Time!
Client
PrimePro
Industry
Real Estate/ SaaS
Services
Mobile App
About
the Client
PrimePro is a SaaS platform designed to empower contractors and on-demand workers by providing them with tools to thrive in today’s digital economy. Jose A. Ortega, Co-Founder and CEO, leads the platform’s mission to drive business success for professionals across industries.
Problem
PrimePro needed to develop their entire SaaS platform in the form of mobile apps for both Android and iOS. Given the critical nature of their platform, the success of their business depended on having a solid, functional product.
Their goals:
- Launch two feature-rich mobile apps as quickly as possible.
- Partner with a development firm that could ensure both quality and scalability.
- Leverage a SaaS model to handle user management, payments, and subscriptions seamlessly.
Solution
PrimePro partnered with South Target, benefiting from the firm’s expertise in SaaS and mobile app development. The relationship was built on a foundation of trust, shared timezone, and proven experience. South Target provided a dedicated team that worked hand-in-hand with PrimePro’s leadership to make their vision a reality.
# 1
Experience and Trust
in Software Engineering
South Target’s deep experience in SaaS and mobile development allowed them to take charge of the entire process, from initial data modeling to the final product. Key steps included:
- Data Modeling: Structuring the data architecture for scalability and security.
- Technology Selection: Choosing appropriate frameworks and tools to ensure fast development and scalability.
- Development Process: Establishing a smooth development process to ensure timely delivery.
# 2
Standard SaaS Development
Roadmap & Milestones
The project was broken down into well-defined phases with clear milestones:
- Phase 1: Discovery and Planning: Requirements were gathered, key features were outlined, and the app’s architecture was designed.
- Phase 2: Core Development: The team focused on core functionality such as user authentication, subscription management, and payment processing.
- Phase 3: Testing and QA: Rigorous testing ensured the app was stable and bug-free across various devices and platforms.
- Phase 4: Launch and Rollout: The apps were successfully launched on both the App Store and Google Play.
- Phase 5: Ongoing Updates and Enhancements: Weekly releases were scheduled to incorporate user feedback and improve the app’s functionality.
# 3
Overcoming
Challenges Smoothly
Throughout the project, South Target’s ability to communicate clearly within the same timezone made the process efficient. PrimePro had previously worked with overseas teams, but frequent issues with timezone differences led to miscommunication and delayed decision-making. South Target’s local approach allowed real-time collaboration, eliminating delays.
# 4
Ensuring Security
& Scalability
South Target followed standard practices for security and scalability:
- Data Encryption: Ensuring that sensitive user data was encrypted both in transit and at rest.
- Scalable Cloud Infrastructure: Utilizing cloud-based infrastructure (AWS) to allow for easy scaling as the app’s user base grew.
- API Rate Limiting: Protecting the platform from excessive traffic and potential misuse.
# 5
Seamless App
Store Optimization
South Target helped PrimePro optimize their apps for both App Store and Google Play to ensure maximum visibility:
- App Store Optimization (ASO): Keywords, compelling descriptions, and eye-catching app icons were crafted to boost rankings.
- User Retention and Engagement: Regular updates and a focus on delivering a smooth user experience ensured high retention rates and increased positive user reviews.
Results
PrimePro successfully launched two high-performing mobile apps for Android and iOS, which have been regularly updated to meet the evolving needs of users. This has allowed the company to focus on marketing and user acquisition, confident in the technical backbone provided by South Target.
6 weeks
From Zero to Market
# 1
Time to Market
The apps were launched within a record timeline.
# 2
Real-Time
Communication
Collaboration was seamless due to the shared timezone.
# 3
Continuous
Improvement
Weekly updates allowed for constant refinement and improvements based on user feedback.
# 4
Scalable Platform
The apps were built to scale alongside the company’s growth, providing a reliable foundation for future expansion.
Why South Target Was the Right Choice
PrimePro chose South Target for its proven track record in SaaS development, its ability to work efficiently within the same timezone, and its deep trust and experience in mobile app development. With South Target, PrimePro gained more than just a technical partner—they gained a trusted advisor capable of scaling their business to new heights.
José A. Ortega
CEO at PrimePro
On Trustpilot
“South Target provided exceptional service for our mobile product. After replacing a previous contractor, their team stepped in and exceeded expectations. They presented a solid plan, executed it seamlessly, and kept us well-informed throughout the process with regular updates. Their transparency in testing and releases gave us confidence in their work. Most importantly, their timing was reliable, and they worked closely with us to address any new challenges that arose. I highly recommend this team for their professionalism and outstanding collaboration.”