Rex Real Estate Expands Rapidly with Nearshore Software Engineers from South Target
Client
Rex
Industry
Real State/ SaaS
Services
Staff
Augmentation
About
the Client
Rex is a leading player in real estate technology and rental property management platforms, spearheaded by Pet er Rex, who directs the company’s strategy and product development. As CEO of Rex’s tech initiatives and Executive Chairman for its investment and management divisions, Peter’s goal is to revolutionize the real estate industry through innovative tech solutions.
Problem
As Rex scaled its operations, the need to rapidly grow its software development team became urgent. While they had a robust local recruitment strategy in Austin, TX, they were still exploring remote talent options to ensure continuous product development.
However, working with overseas teams introduced significant issues:
- Time zone differences led to misalignment in communication and delayed collaboration.
- The in-house team often had to take late meetings (sometimes after 9 PM) to sync with overseas developers, leading to a poor work-life balance.
- Delays in finding the right software engineers slowed down the launch of key product features.
Solution
Rex partnered with South Target to bring in experienced software engineers from Latin America. The collaboration solved Rex’s challenges by ensuring time zone alignment and providing the technical expertise needed to accelerate product development.
# 1
Nearshore Talent
from Latin America
South Target delivered a team of skilled software engineers who worked within +/- 3 hours of Rex’s headquarters in Austin. This provided real-time collaboration without the late-night syncs required for overseas teams, eliminating time zone-related delays.
# 2
Streamlined
Onboarding Process
Thanks to Rex’s proactive management and South Target’s well-organized team, the onboarding process was smooth and efficient. The engineers felt integrated into Rex’s internal processes from day one, and the team operated like an in-house extension rather than an external group.
# 3
Time-Saving on
Sourcing & Hiring
Instead of Rex’s management spending valuable time sourcing and hiring engineers, South Target took over the recruitment, allowing Rex to focus on improving their product. This accelerated the development process, helping Rex release new features without delays.
# 4
Handling Legal &
Administrative Matters
South Target managed all legal and payroll requirements for the remote engineers, enabling Rex to scale its team without the added burden of handling administrative processes.
Results
By partnering with South Target, Rex rapidly expanded its team without compromising the quality of its operations or the work-life balance of its in-house staff.
# 1
Accelerated Team
Expansion
Rex added skilled engineers quickly, without the need for a lengthy sourcing and hiring process.
# 2
Improved
Collaboration
By aligning with Latin America’s time zones, Rex was able to collaborate efficiently with their remote engineers, increasing productivity.
# 3
Reduced
Administrative Burden
South Target handled all payroll, legal, and HR matters, allowing Rex to focus solely on product development.
Standard KPIs
in Software
Development
# 1
Cycle Time
Rex saw a reduction in the cycle time for delivering new product features, as engineers were onboarded faster and worked in sync with the internal team.
# 2
Team Velocity
With the addition of new engineers, Rex increased their team velocity, meaning they were able to complete more development work (e.g., user stories or tasks) within each sprint.
# 3
Defect Rate
The quality of code improved as well, leading to a lower defect rate in their software, ensuring that new features were stable and required fewer bug fixes post-launch.
Why South Target Was the Right Choice
For Rex, finding a trusted vendor who could deliver top-tier software engineers while aligning with their time zone was invaluable. South Target didn’t just provide engineers; they offered ongoing support, seamless integration, and an ability to quickly scale Rex’s development capacity without any of the common hassles of outsourcing overseas.
Peter Rex
Founder & CEO at Rex
On Trustpilot
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